Social media offers a great opportunity to engage with various audiences, including students, staff and the broader community. However, not every department has the need or capacity to support an ongoing social media presence.

There are some important considerations before you decide to set up a social media account:

  • Why do you want to use social media and is it going to help achieve the wider aims and goals of your department?
  • What resources are available to allocate to social media?
  • Will there be a dedicated person to manage social media, and do they have the time and skills to develop and post content, as well as respond to comments and messages in a timely manner?

If you find it is not possible to run your own social media, it may be possible to work with other UQ teams and existing channels. For example, OMC has an online form to submit content ideas and requests for the UQ Facebook, Twitter and Instagram accounts. This could be a particularly good option if your department does not produce shareable content very often but would still like to make one-off posts about news or events.

Social Media Guidelines

For further help deciding if social media is right for your department we have developed a set of Social Media Guidelines. This document includes key questions to help you define your audience and social media goals. It also provides advice on sourcing and managing content as well as processes for reporting and responding to enquiries and negative feedback.

If you are looking for information about staff responsibilities when using personal social media accounts at times when they may be identified as a University staff member please refer to the UQ PPL Social Media policy.

One-on-one advice

If you have specific questions about social media that are not answered by the guidelines or policy we are happy to arrange a time to chat one-on-one.

YouTube - UQ’s YouTube account provides a forum to share a range of video content that showcases the University to prospective students and the community. If you have any questions about this account or starting your own, please email

Facebook - If you have any questions about UQ’s Facebook page or starting your own, please email

Instagram - Questions about UQ's Instagram can be directed to

Twitter - If you have any questions about the @UQ_News Twitter account or using Twitter in general, please email

LinkedIn - The UQ LinkedIn account is run by UQ Advancement. If you have any questions about this account please email