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Chief Marketing and Communication Officer
Marketing and Communication champions The University of Queensland’s (UQ) voice and enhances its reputation and experiences to position UQ as a world-class, research-intensive university.
Brand
Build UQ's brand and position through expert advice, strategy, governance and support.
Corporate Communication (Media and Corporate Affairs)
Delivers strategic engagement and communication programs to enhance and protect the University's reputation with key external stakeholders including industry and corporate organisations, partners, and the community.
Customer Analytics
Provide reporting, analytics and machine learning services to support marketing, recruitment and communication activities.
CX Research and Design
Provide market and experience research to inform program development process and marketing campaigns. Design cohesive customer facing touch points across the customer journey and frontline channels.
Design
Provide creative thinking and innovative solutions that support UQ to achieve its business objectives.
Integrated Planning
Delivers cross-functional collaboration within Marketing and Communication to manage large scale projects, domestic campaigns, study guides and efficient resource management. Support and continuous improvement of Wrike for marketing and communication at UQ.
Internal, Staff and Executive Communication
Manage staff communication at the whole UQ level, including publishing weekly 'UQ Update', strategic communication planning and implementation support for major staff initiatives.
Marketing
Develop strategies that create consumer value and support commercial objectives. Identify and communicate with prospective students and their influencers and promote UQ as the best option for their higher learning goals.
Marketing Automation and Conversion
Manages lead nurturing, primarily for supporting recruitment strategies, from lead generation form sign ups through to targeted and personalised email and SMS streams.
Publications
Produces several digital assets each month that showcase UQ’s learning, discovery, research, innovation, and engagement activities.
Video Production
Provide effective, responsive, and innovative video and audio solutions to meet organisational needs.
Website Channel
The Website Channel team provides leadership on and manages UQ's web strategy and advises faculties, schools and institutes on enhancing the web experience for people visiting our key sites.