Request experience or market research
Experience and market research provide insights into markets, engagement, and overall experiences.
Key areas include:
- Market and product research: Identifying trends and opportunities.
- User experience (UX): Improving navigation and interaction.
- Customer experience (CX): Enhancing satisfaction.
Why research matters
Understanding our stakeholders and audiences enables UQ to enhance experiences and achieve better outcomes in key areas, including:
- Recruitment: Identifying what drives prospective students to choose UQ.
- Retention: Uncovering what keeps students engaged and committed.
- Partnerships: Simplifying processes to foster stronger industry collaboration.
How we can help
We offer:
- Research solutions: In-house expertise to deliver tailored research and analysis.
- Consultation and guidance: Expert advice on research planning.
- Research management: Coordinating projects and engaging external partners when needed.
- Access to existing insights: Leverage our research repository to inform your decisions.
When capacity constraints prevent in-house delivery, we can assist with crafting briefs, developing project plans, and ensuring quality assurance from external research partners.
To get started, submit a request for experience or market research.
Our research and design process
Our structured approach ensures effective, human-centred solutions:
- Identify: Define the problem and objectives.
- Understand: Conduct research to gain insights.
- Define: Analyse findings to prioritise improvements.
- Design and test: Develop and test solutions.
- Deliver and iterate: Implement and refine solutions.
Note: Not every step may be required for simpler challenges.
Talk to the Experience Research & Design Team