Request experience or market research

Experience and market research provide insights into markets, engagement, and overall experiences.

Key areas include:

Market and product research: Identifying trends and opportunities.
User experience (UX): Improving navigation and interaction.
Customer experience (CX): Enhancing satisfaction.

Why research matters

Understanding our stakeholders and audiences enables UQ to enhance experiences and achieve better outcomes in key areas, including:

Recruitment: Identifying what drives prospective students to choose UQ.
Retention: Uncovering what keeps students engaged and committed.
Partnerships: Simplifying processes to foster stronger industry collaboration.

How we can help

We offer:

Research solutions: In-house expertise to deliver tailored research and analysis.
Consultation and guidance: Expert advice on research planning.
Research management: Coordinating projects and engaging external partners when needed.
Access to existing insights: Leverage our research repository to inform your decisions.

When capacity constraints prevent in-house delivery, we can assist with crafting briefs, developing project plans, and ensuring quality assurance from external research partners.

To get started, submit a request for experience or market research.

Our research and design process

Our structured approach ensures effective, human-centred solutions:

Identify: Define the problem and objectives.
Understand: Conduct research to gain insights.
Define: Analyse findings to prioritise improvements.
Design and test: Develop and test solutions.
Deliver and iterate: Implement and refine solutions.

Note: Not every step may be required for simpler challenges.