OMC, in conjunction with ITS, are responsible for the use and management of scripts across UQ websites for remarketing/retargeting, tracking and reporting purposes.

There has been a substantial increase in the requests to add tracking scripts to UQ websites, in particular the Future Students site. This has resulted in issues with website loading times and data accuracy. It is therefore strongly recommended that a centralised and coordinated approach to tracking scripts for campaign management is the best way forward.

Request a tracking script
The current tracking platforms we are using include Facebook Pixel, VersaTag and Eloqua.

Talk to the Marketing Team