Access UQ DAM › Read the UQ DAM user guide ›

The UQ Digital Asset Manager (DAM) provides a single source of truth for all UQ digital assets and is the central location for marketing and content distribution. Please source and use assets only from this location.

Due to security issues identified, the DAM is only accessible from a UQ IP address, or while connected to the VPN.

Instructions on connecting to the VPN can be found here. If you have any issues with connecting to the VPN contact ITS support

The UQ DAM is intended to:

  • provide a new way of working to help UQ staff work more efficiently
  • enable seamless collaboration with suppliers
  • promote and protect the UQ brand
  • provide a library of high-quality, fresh images
  • reduce the volume and cost of stored images and videos.

UQ staff can access the DAM to view and download:

  • images
  • video
  • templates
  • logos (approval required).

When you download assets from the DAM they will be in a zip folder. 

These will automatically open on a Mac, but if you use a PC you will need to manually unzip the files. You can find instructions on unzipping files here

UQ logo requests

To ensure your logo download request is actioned, you must provide a reason for your request. To ensure a timely and positive response, please provide as much information as possible including: 

  • What the logo is being used for 
  • Where the logo will appear (eg: website, brochure, merchandise)

This information is important to ensure you are using the correct version and file format for the intended purpose. If you are unsure, please contact

Selecting the right UQ logo 

The default logo for all recruitment and marketing applications is the UQ lockup: purple. It includes our ‘Create change’ tagline which reinforces what the University stands for, and is applicable for all audiences across all communication.

For research, academic or any co-branded applications you will need to use the UQ logo: purple. It has no tagline, and is more appropriate for formal situations. It also allows for maximum logo real estate in co-branded situations. 

If you are requesting a mono or reverse option of the logo please include the reason for your selection or your request will be declined. 

Refer to the one page explainer to understand the various UQ logos and where they are used. 

You can find the answers to frequently asked questions about the UQ DAM below. If you have a question that is not answered here or in the guidelines document, please contact us at