CX Research Insights Hub

The CX Research capability aims to enable UQ staff to develop a deep understanding of our customers (current & potential) to inform and guide product, marketing and overall customer experience design decisions.  

The CX Research Insights Hub plays an important role in centralising existing CX research across UQ. 

The indicative scope of content available is provided below:  

• Target audience insights, as it relates to:  

  • Future students 

  • Current students  

  • International future students (specifically) 

  • International current students (specifically) 

  • Other audiences (such as Research, Alumni, etc) 

• Customer journey insights, as it relates to:  

  • Future students 

  • Commencing students  

  • Current students  

• Market & competitor insights, as it relates to:  

  • Higher education industry 

  • Competitors  

• UQ programs, product and services research  

• UQ brand and advertising research  

• Academic research 

• Research archives (pre-2019), as is related to:  

  • Future students 

  • Commencing students